SEARCH ENGINE OPTIMIZATION
SEO AT ITS BEST
GETTING YOUR WEBSITE FOUND
SEO stands for search engine optimization.What is it? SEO is the life blood for your website how it works is when someone enters in a search word or phrase in to a search engine like Google this is how you website is found by Google or not found.
Being found is what you want to get customers and make sales or not being found is having a website that dose you no good as if your website can not be found easy then you will not have new customers find you.
SEO is a many part plan that is custom created just for your website starting with on page optimization and photo and image optimization then expanding out so sites like Google know what your website business is about and how to help people find it.
WHAT IS INCLUDED IN OUR SEO PLANS
We have been doing SEO for over 15 years and have seen it change a lot over time and we stay up on the latest trends and Google recommended features.
Our plan starts with doing research and analysis on your competitors websites to see what they are showing up good for and what main key words they are using the most to attract new customers.
SEO PLANS INCLUDE
ON GOING SEO SERVICES
HOW SEO WORKS
The best way to understand SEO to to think like you are a Librarian. What dose a Librarian do when they get a new book in that needs to be added to the library?
They index the new book into the library system so when someone comes in and searches for a book on a topic they are looking for that book can be found and the location of the book can be easy found on the shelf it is set to.
Now how dose that relate to your website or any website? Its easy if you look at your website like being a book full of information and photos and you wanted to get your book indexed into the library it is very much the same as getting your website indexed into a search engine lets take a look.
A Librarian looks at the books cover to see what the book is about and looks at the back of the book and that tells them even more about what the books content is about, They look at the books date and the author and use all this information to come up with the placement they will give the book in the library system.
Now to your website a search engine like Google and others is like a library that is online and in place of books it indexes websites into their system making it easy for people to find what they are looking for.
They look at your website content and images information and look for things like what is this website about, What town do they work out of and What products or services do they offer. But they also look for how many words are on your home page and other pages that provide the sites information, How the photos and images are named, how many pages is the website, how many blog posts dose it have with content that is close to the other pages on the site, Dose it have any good comments on the site from real customers, Do other websites back link to your site and do the other sites offer similar content, Are social media sites linking to your site and talking about you, How fast dose your website load in for desktop users and then cell users, is your website design responsive for cell users and many other factors all come into play.
Lets use a made up example a website called bobsfishingtrips.com lets say bobs business is in a town called happyland.
So when people do a internet search for fishing trips in happyland bob wants his website to show up for that word phrase so new customers find his website and call him and pay him for a fishing trip. But Bob also want to show up for other words people might search for like, Happyland fishing trips, fishing in Happyland, Happyland fishing tours, saltwater fishing in Happyland, Live bate shop in Happyland, deep sea fishing boats in Happyland and so on.
So on Bobs website he needs to have all this information on his website and in the right way for Google and others to know what his site is about and the town he works in so the site can be indexed right and found easy.
Bobs website needs to have text content that talks about him being a Happyland fishing boat tours business in fact it would be best to talk a lot about this the more the better and bob needs to include the other key words on his home page as well as part of the text copy like deep sea fishing, live bate shop and so on. Then the images on Bobs site should be named right so Google images can find them and know how to use them and index them to show up in Google images that gives Bob a free photo link back to his website from Google. Bobs website also needs to load fast and work good for cell phone users.
This all sounds easy but it is not do to the fact that Bob has 40 other fishing tour boat businesses in Happyland that are all competing for his customers. So what Bob needs to do is make sure his website is better and more optimized then all the others or Bob can miss out on business and money.
To do this Bob Hires Us Go Active Media to re-do his website to a new one that Google and other search site like more then Bobs competitors. We also get Bob some good quality back links and add new blog posts into Bobs site that are worked up to feature his business in a good way and feature all the main key words people use to find him, We also create Bob a site map and get Bob a Facebook business pages and link it all together to create a outstanding SEO plan that we keep working on to make sure Bob rocks the boat with a ton of new and repeat customers. And to help Bob book all the new jobs we add in a custom booking system so customers can book their fishing trip right on the website making it easy for Bobs customers to book with him even after hours 24/7.
The down side for Bob or should we say up side is now Bob had to buy a few more boats and hire more captains to drive them with all the new extra business and money he is making.